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    Overcoming Public Safety Leaders’ Most Common Sales Objections

    by Jeff Berend   April 26, 2023    Insights

    AtRedFlash Group we believe that one of the fundamental roles of marketing is to preemptively overcome sales objections—early and often. When done right, these objections are met head on before the sales person is put on the defensive. While we think these approaches are key to marketing, they can also be enlisted by the salesperson […]

    Marketing to First Responders: Brevity Where It Counts

    by Crawford Coates   March 7, 2023    Insights

    There’s a lot competing for our attention in today’s digital marketplace. Given the demands of their duties, first responders can be even harder to reach than general audiences. For those marketing to public safety, this is the challenge. It’s not surprising today’s first responders are busy. Public safety requires them to react at a moment’s […]

    7 Ways to Market Tech to Non-Tech People

    by Crawford Coates   February 8, 2023    Insights

    Not every public safety agency will embrace every new technology. And it can be difficult to market new technology to those who either don’t understand it or simply prefer a traditional approach to the job. But it’s up to you, dear marketing comrades, to show public safety professionals how to turn technology advances into an […]

    Money Matters: Our Most Popular Posts About Budgeting & ROI

    by Jake Knight   January 24, 2023    Insights

    If money is on your mind, you’re definitely not alone. When asked about their number-one challenge in 2022, 30% of B2B marketers surveyed byHubspot said “measuring the ROI of marketing activities.” Interestingly, that didn’t make the top list of challenges for marketers looking ahead to 2023, but “ROI” snuck its way into a number of […]

    How to Engage with a Public Safety Marketing Team

    by Rebecca Vogel   January 3, 2023    Insights

    As we approach a new year, you may be wondering if now is the time to give your public safety marketing a turbo boost and who should help you with that. If you’re considering working with a specialized firm, this piece outlines how we do things at RedFlash Group based on what we have found […]