10 ways to step up your conference game Trade shows and conferences are a significant annual investment for organizations serving public safety. Booths, banners, sponsorships, time, travel—the costs add up fast. The eternal challenge is to make every marketing dollar count. But many organizations don’t realize that showing up is
Hockey legend Wayne Gretzky once said: “Skate to where the puck is going, not to where it has been.” It’s an adage that inspires forward thinking in the sports world, but also resonates with the leadership topic of marketing budgets.
“We’ve reached 30,000 ft. You’re now free to move about the cabin.” Bet you haven’t heard that in a while. Though the smell of jet fuel and the sound of takeoff isn’t something most of us have experienced in some time, we suspect those familiar words of reaching cruising altitude may still give you a sense of ease.
These days, we hear the terms “thought leader” and “thought leadership” a lot. Most people like the idea of becoming one, and would like to know how to become a thought leader (or at least how to be seen as one). Why? Because credibility is the calling card needed to lead and persuade—especially in the important business of public safety.
You know marketing your organization matters. You know measuring the results of your marketing matters. But do you feel confident that those marketing efforts are driven by a larger strategy? That what you say and how you say it are messages that consistently convey why your organization exists and what it does?
If you’re a leader of an organization serving the public safety industry, this is for you. If you want to make an even bigger difference for your colleagues and customers, well, this is for you, too!