More than 40% of the senior marketing managers who took our recent survey said their current marketing budget was bigger than the previous year’s. (They’re either good, lucky or both!) Most of our respondents, though, weren’t so fortunate. Nearly one-quarter reported a dip in budget, and 8% of respondents saw
These days, we hear the terms “thought leader” and “thought leadership” a lot. Most people like the idea of becoming one, and would like to know how to become a thought leader (or at least how to be seen as one). Why? Because credibility is the calling card needed to lead and persuade—especially in the important business of public safety.
You know marketing your organization matters. You know measuring the results of your marketing matters. But do you feel confident that those marketing efforts are driven by a larger strategy? That what you say and how you say it are messages that consistently convey why your organization exists and what it does?
We are experiencing no ordinary crisis. Between the pandemic, recession and social upheaval, this will likely be a defining moment for several generations, with consequences for our way of life we may not be able to fully recognize for years.
As someone in a leadership role, you’ve got a lot on your plate right now. You’re balancing ensuring the health and safety of your family and loved ones, leading your organization and employees, and being there for your customers. But some, in times like these, take the opportunity to truly stand out.
If you’re a leader of an organization serving the public safety industry, this is for you. If you want to make an even bigger difference for your colleagues and customers, well, this is for you, too!
The RedFlash Group is a GSA Contract Holder under Schedule 541, Advertising and Integrated Marketing Solutions