04

Sep 2019

Does Your Organization Prioritize Mentoring?

James O. Page was known to many in public safety as the “father of modern EMS.” It was 15 years ago today that he suddenly and tragically died of sudden cardiac arrest at age 68. As I thought about this milestone, I looked back at my early interaction with Jim, when I was a young editor at a trade journal. As he did with many others, he changed the arc of my career.

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27

Nov 2018

The Balance of Strategic and Tactical Marketing

In the busy world of marketing, it can be tempting to push projects forward to keep “doing something.” Sometimes we need to take a step back to assess why we’re working on the tasks at hand and how they align with the broader goals of the organization. What’s helped the RedFlash Group prioritize work for our clients and ourselves […]

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