INSIGHTS

Maximize Trade Show ROI in 2026

10 ways to step up your conference game Trade shows and conferences are a significant annual investment for organizations serving public safety. Booths, banners, sponsorships, time, travel—the costs add up fast. The eternal challenge is to make every marketing dollar count. But many organizations don’t realize that showing up is

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Nice Leaders Don’t Finish Last

I was recently at a retirement event that got me thinking about what being nice has to do with leadership. Nearly a hundred people had gathered at the elegant University Club in St. Paul, Minnesota to celebrate the career of their leader of 14 years, Brian LaCroix, CEO of Allina Health EMS.

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If you’re a leader of an organization serving the public safety industry, this is for you. If you want to make an even bigger difference for your colleagues and customers, well, this is for you, too!