Ebook: Tapping Into Marketing Trends of Organizations Serving Public Safety September 19, 2024 Ebook When we sent out our first-ever survey of marketing professionals at organizations serving public safety, there was a lot we wanted to know. Especially what theyre thinking, doing and struggling with right now. Our respondents came through, sharing answers that were both intriguing and surprising. Read more
Overcoming Public Safety Leaders’ Most Common Sales Objections by Jeff Berend August 21, 2024 Insights These days, it feels like public safety trade show season is, well, all year long! One of the key roles marketing plays around trade shows is getting the right messages in front of those prospective booth visitors. And the reality is, that work should be happening months before an event. At RedFlash Group we believe […] Read more
Marketing to Public Safety Leaders: 5 Truths by Jeff Berend July 8, 2024 Insights, Communication Strategy, Leadership, Strategy Marketing to public safety audiences is different. It just is. A product demo by a product manager is a common and effective tactic at most industry conferences. A sales team heating up warm leads for your digital service through a webinar is another tried-and-true marketing method with a reasonably high probability for success. Focusing exclusively […] Read more
National vs. Regional: What Works Best in Public Safety Marketing? by Rebecca Vogel May 28, 2024 Insights, Communication Strategy, Strategy, Thought Leadership Marketing budgets and resources are limited. As are the time and attention of your public safety customers. So when you do manage to capture the interest of your target audience, it’s important that your marketing campaigns deliver the right message. Public safety leaders are trained to make quick, decisive choices. If your marketing messaging misses […] Read more
Kris Kaull Joins RedFlash Group as Partner by Jeff Berend May 8, 2024 Insights Public Safety Leader Set to Enhance Consulting Firm’s Reach and Expertise May 8, 2024, San Diego—Kris Kaull, a leading public safety media and marketing innovator, has joined RedFlash Group as a Partner. With more than 30 years of experience as a critical care flight paramedic, fire and EMS operations leader, entrepreneur, and marketing expert, Kaull […] Read more
