RESOURCES

Worksheet: Calculating Lifetime Customer Value

This Lifetime Customer Value Worksheet helps you determine how your public safety customers stack up to clients in other industries and gives you valuable insight into how much profit you could expect to make over the life of a customer relationship.

Sales cycles differ from industry to industry. Clarity is hard to come by when you’re comparing apples to oranges. Use this worksheet to drive your decision making with apples-to-apples comparisons.