In the graphic above you can see what our survey respondents said when we asked them how they stay up-to-date on changes in public safety. Public safety is all about managing and reducing risk. After all, risk is the thing you like the absolute least if your job is keeping your community safe, as well […]
These days, it feels like public safety trade show season is, well, all year long! One of the key roles marketing plays around trade shows is getting the right messages in front of those prospective booth visitors. And the reality is, that work should be happening months before an event. At RedFlash Group we believe […]
Marketing to public safety audiences is different. It just is. A product demo by a product manager is a common and effective tactic at most industry conferences. A sales team heating up warm leads for your digital service through a webinar is another tried-and-true marketing method with a reasonably high probability for success. Focusing exclusively […]
Marketing budgets and resources are limited. As are the time and attention of your public safety customers. So when you do manage to capture the interest of your target audience, it’s important that your marketing campaigns deliver the right message. Public safety leaders are trained to make quick, decisive choices. If your marketing messaging misses […]
Public Safety Leader Set to Enhance Consulting Firm’s Reach and Expertise May 8, 2024, San Diego—Kris Kaull, a leading public safety media and marketing innovator, has joined RedFlash Group as a Partner. With more than 30 years of experience as a critical care flight paramedic, fire and EMS operations leader, entrepreneur, and marketing expert, Kaull […]
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