Redflash Group recently released the 2026 edition of our “State of Public Safety Marketing” report, and while there were definitely new takeaways, some findings were consistent with our previous survey. One of those was that marketing teams continue to say case studies are their most effective content, with video coming
It is paramount that you build trust in safety marketing, and that can’t be done without clear, consistent brand communication. Discover how to ensure impactful messaging.
We’ve all been there. You work for months on a marketing campaign, only to deploy it a resounding chorus of crickets. Zero response. Or maybe you’ve crafted an email that you hope will gain you new business, only to be met with radio silence. The cruelest part of making a misstep in your communications is that you often don’t know when you’ve said or written something that put off a customer or stakeholder.
It’s easy in tough economies to want to bypass strategy and go straight to tactics. That’s a sure-fire way to waste money. It’s vital to have a comprehensive marketing plan in place so you don’t waste effort on 1) going in the wrong direction and 2) spending on marketing tactics that are not complementary or additive to overall goals.
How will you supercharge your marketing in 2021? Selling an idea, product or service has common fundamentals. It’s not easy in normal times to cut through the everyday noise to position your organization. With the background of the pandemic and limited in-person conferences, how do you market yourself and make your mission stand out this year?
If you’re a leader of an organization serving the public safety industry, this is for you. If you want to make an even bigger difference for your colleagues and customers, well, this is for you, too!