Most organizations spend the bulk of their marketing budget chasing new leads. We’ve seen it many times with our clients and other organizations in public safety: They focus so much on new business prospects that they stop putting in the time and energy on their current customers. It’s easy to
Trust is inherent in the public safety sector. The general public trusts that first responders can (and will) respond to their emergencies. First responders
To reach Emergency Medical Services (EMS) providers and the leaders of those organizations effectively, public safety marketers have to understand and approach this group
Is there any area of public safety that’s changing more rapidly than 911? What was once focused on emergency calls from landlines has evolved
Do you want to harness the power of public safety associations and media to help your organization? Understand how to garner free press and powerful sponsorships with strong ROI? Well, I’m going to lift the curtain in this “tell all” and show you how to work with our industry’s media and associations—and what not to do.
If you’re a leader of an organization serving the public safety industry, this is for you. If you want to make an even bigger difference for your colleagues and customers, well, this is for you, too!