It is with profound sadness we share that RedFlash Group Founding Partner Jake Knight passed away Thursday, Nov. 13, 2025, after a sudden and unexpected illness. He was 57. Since co-founding the RedFlash Group 25 years ago with Keith Griffiths, Jake has been a steady leader and a trusted partner
We’ve all experienced the magic that happens when the right mix of people gets together. They don’t need to be friends or even acquaintances, but they do have to have something in common. In public safety, that thing is very often a genuine passion for and expertise in helping people.
It is paramount that you build trust in safety marketing, and that can’t be done without clear, consistent brand communication. Discover how to ensure impactful messaging.
We’ve all been there. You work for months on a marketing campaign, only to deploy it a resounding chorus of crickets. Zero response. Or maybe you’ve crafted an email that you hope will gain you new business, only to be met with radio silence. The cruelest part of making a misstep in your communications is that you often don’t know when you’ve said or written something that put off a customer or stakeholder.
It’s easy in tough economies to want to bypass strategy and go straight to tactics. That’s a sure-fire way to waste money. It’s vital to have a comprehensive marketing plan in place so you don’t waste effort on 1) going in the wrong direction and 2) spending on marketing tactics that are not complementary or additive to overall goals.
If you’re a leader of an organization serving the public safety industry, this is for you. If you want to make an even bigger difference for your colleagues and customers, well, this is for you, too!