Most organizations spend the bulk of their marketing budget chasing new leads. We’ve seen it many times with our clients and other organizations in public safety: They focus so much on new business prospects that they stop putting in the time and energy on their current customers. It’s easy to see how it happens. Once […]
More than 40% of the senior marketing managers who took our recent survey said their current marketing budget was bigger than the previous year’s. (They’re either good, lucky or both!) Most of our respondents, though, weren’t so fortunate. Nearly one-quarter reported a dip in budget, and 8% of respondents saw big cuts. Twenty-nine percent white-knuckled […]
In our recent survey marketing leaders told us that conferences and trade shows are their most effective marketing and sales tactic, but customer referrals matter a lot, too. If you follow our content, you know that we constantly stress the importance of building relationships. So when we recently put out a survey to marketing leaders […]
Don’t make leads and sales your only measures of success. When we asked marketing leaders at organizations serving public safety what their biggest marketing and communications priorities are, we weren’t surprised that they put “brand awareness” at the top of the list (99% said it was either “very important” or “important” to them). That was […]
In the graphic above you can see what our survey respondents said when we asked them how they stay up-to-date on changes in public safety. Public safety is all about managing and reducing risk. After all, risk is the thing you like the absolute least if your job is keeping your community safe, as well […]