Now is the time of year when many marketers are thinking about where they’ll focus their marketing efforts in the new year. When our latestsurvey asked marketing leaders in public safety “How does your organization handle marketing and communications strategy?”, we didn’t expect the answers we got. Nearly one-third said they “tend to repeat what […]
How important are the following to your marketing efforts? Building brand awareness and reputation. Educating the market about your products/services. Generating leads. Being a thought leader in your industry. If you said “all of the above,” you’re in good company. So did most of the respondents to our “State of Public Safety Marketing: 2026 Report.” […]
Redflash Group recently released the 2026 edition of our “State of Public Safety Marketing” report, and while there were definitely new takeaways, some findings were consistent with our previous survey. One of those was that marketing teams continue to say case studies are their most effective content, with video coming in a close second. We […]
A limited budget doesn’t need to limit your marketing impact. We’re thrilled to share that the Redflash Group “State of Public Safety Marketing: 2026 Report” is out! There were plenty of interesting findings from this year’s survey, starting with the funding challenges marketing leaders are facing: While more than 60% of marketing leaders said their […]
10 ways to step up your conference game Trade shows and conferences are a significant annual investment for organizations serving public safety. Booths, banners, sponsorships, time, travel—the costs add up fast. The eternal challenge is to make every marketing dollar count. But many organizations don’t realize that showing up is only the first step of […]