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    Simple Ways to Generate Leads in Public Safety

    by Rebecca Vogel   November 1, 2021    Insights, Communication Strategy, Execution

    For those of us in marketing and sales, fall means more than pumpkin spice lattes and sweater weather. If you’re like us, your mind is on not just 2022 planning but also thoughts of how you’ll make the most of the final months of 2021. So how will you reel in more sales before the […]

    Is It Time to Take a Fresh Look at Your Public Safety Communication Plan?

    by Rebecca Vogel   October 22, 2021    Insights, Communication Strategy

    For the sake of argument, we’re going to assume you have a marketing communication plan to reach your customers in public safety. Even if it’s a bit dusty and you haven’t looked at it in a while, you should still have one. That said, chances are good that when the pandemic hit you had to […]

    Pinnacle EMS 2021

    Keith Griffiths Presented with Lifetime Achievement Award at Pinnacle 2021

    by RedFlash Group   August 13, 2021    Insights, Branding, Leadership, News

    PHOENIX, AZ — Keith Griffiths, founding editor of JEMS and a longtime advocate for EMS and public safety, was honored at the 15th Pinnacle EMS Leadership Forum with the Pinnacle Lifetime Achievement Award. The award recognizes individuals who have made significant contributions to emergency medical services over the course of their career. “Keith’s passion for […]

    Public Safety Conferences

    Public Safety Conferences Are Back! What to Expect

    by Jeff Berend   August 9, 2021    Insights, Branding, Communication Strategy, Thought Leadership

    It seems pretty clear that most of us are itching to get back out into the world. And that includes not just having fun but doing business. June 2021 was on track to be the first month since March 2020 – the start of the Before Times – when in-person events were expected to drive […]

    Public Safety Content That's Engaging

    How to Create Content That Connects with Public Safety

    by Jake Knight   August 2, 2021    Insights, Communication Strategy, Execution

    Chances are, you’re already familiar with the typical three-act structure of most stories. It’s a formula that’s applied to virtually every form of storytelling: the lengthy set-up, followed by the confrontation or climax and, finally, the resolution. When applied to screenwriting, about half of the actual storytelling takes place in Act II, with the rest […]