We’ve seen it so many times with our clients and other organizations in public safety: They focus so much on new business prospects that they stop putting in the time and energy on their current customers. It’s easy to see how it happens. Once you land a new client and get them situated, our sales […]
If you’re a regular reader of our blogs, you know we love to stress the importance ofstrategy first. Always. But once you’ve got a solid approach in place, it’s time to execute. Here you’ll find a round-up of some of our best-loved advice on putting strategy to work by applying world-class tactics. How to Create […]
So, you ask, how are Artificial Intelligence, Chat GPT, and similar solutions impacting marketing to the public safety industry? Let’s take a look at the pros, cons and how to harness the power of AI in a way that won’t alienate the skeptical and discerning audience of public safety professionals. With its ability to process […]
At RedFlash Group we believe that one of the fundamental roles of marketing is to preemptively overcome sales objections—early and often. When done right, these objections are met head on before the sales person is put on the defensive. While we think these approaches are key to marketing, they can also be enlisted by the […]
There’s a lot competing for our attention in today’s digital marketplace. Given the demands of their duties, first responders can be even harder to reach than general audiences. For those marketing to public safety, this is the challenge. It’s not surprising today’s first responders are busy. Public safety requires them to react at a moment’s […]
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