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    What You Should Know About Marketing to the Fire Service

    by Jeff Berend   June 15, 2022    Insights

    The fire service has a rich and storied tradition in America. That tradition is supported by an enduring and distinct culture — one that doesn’t open itself to outside influence easily. Taking the wrong marketing approach — targeting the wrong people or leaning into the wrong message — can keep you on the outside looking […]

    Doing Business with Public Safety During Economic Downturns

    by Jake Knight   May 17, 2022    Insights

    The next economic recession is on its way. That seems to be the consensus opinion among professional and retail investors according to a recentBloomberg Markets Live weekly survey. And that speculation is increasingly being echoed bytop financial analysts andfinancial media. Numerous factors—pandemic spending-induced inflation, a tight labor market, the war raging in Europe and thesubsequentenergy […]

    National vs. Regional: What Works Best in Public Safety Marketing?

    by Rebecca Vogel   April 26, 2022    Insights, Communication Strategy, Strategy, Thought Leadership

    Marketing budgets and resources are limited. As are the time and attention of your public safety customers. So when you do manage to capture the interest of your target audience, it’s important that your marketing campaigns deliver the right message.  Public safety leaders are trained to make quick, decisive choices. If your marketing messaging misses […]

    What Makes a Great Virtual Event for Public Safety?

    by Jeff Berend   April 20, 2022    Insights

    There are a few changes brought about from the last two years of the pandemic that are here to stay. One of those is the permanent place for virtual events in public safety. According to a mid-2021 report from ON24, a virtual events platform company, the use of webinars increased 162% in 2020, and attendance nearly quadrupled […]

    6 Key Tips to Great Public Safety Marketing

    by Jeff Berend   March 28, 2022    Insights, Leadership, News, Strategy

    The public safety market isn’t all that big. Spotting the organizations that find marketing success in this sector is easy if you have enough experience. RedFlash has been helping clients understand and reach public safety leaders for more than two decades. We’ve seen our share of fast risers and equally swift disappearance acts. Having the […]