It’s easy to take the process of creating a winning name for granted. Without thinking strategically about what you want the name of a new public safety product or service to accomplish, you could haphazardly brainstorm ideas that don’t serve your intended purpose. You might come up with something that’s merely descriptive or superficially clever. […]
When the calendar says it’s early January, you can count on at least two things: Most of us are on a diet and there are plenty of articles with predictions for the coming year. We can’t resist either, especially in a period that has seen so much change in public safety and in our world […]
No doubt you know all about the Great Resignation. According to the latest Job Openings and Labor Turnover Summary (aka the JOLTS report) from the Bureau of Labor Statistics, there were 11 million job openings in October 2021, and the so-called “quits rate” — the number of people resigning from their jobs — dropped slightly, […]
For those of us in marketing and sales, fall means more than pumpkin spice lattes and sweater weather. If you’re like us, your mind is on not just 2022 planning but also thoughts of how you’ll make the most of the final months of 2021. So how will you reel in more sales before the […]
For the sake of argument, we’re going to assume you have a marketing communication plan to reach your customers in public safety. Even if it’s a bit dusty and you haven’t looked at it in a while, you should still have one. That said, chances are good that when the pandemic hit you had to […]
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