Using AI to Drive Public Safety Sales & Marketing by Jake Knight August 7, 2023 Insights So, you ask, how are Artificial Intelligence, Chat GPT, and similar solutions impacting marketing to the public safety industry? Let’s take a look at the pros, cons and how to harness the power of AI in a way that won’t alienate the skeptical and discerning audience of public safety professionals. With its ability to process […] Read more
Overcoming Public Safety Leaders’ Most Common Sales Objections by Jeff Berend April 26, 2023 Insights At RedFlash Group we believe that one of the fundamental roles of marketing is to preemptively overcome sales objections—early and often. When done right, these objections are met head on before the sales person is put on the defensive. While we think these approaches are key to marketing, they can also be enlisted by the […] Read more
Marketing to First Responders: Brevity Where It Counts by RedFlash Group March 7, 2023 Insights There’s a lot competing for our attention in today’s digital marketplace. Given the demands of their duties, first responders can be even harder to reach than general audiences. For those marketing to public safety, this is the challenge. It’s not surprising today’s first responders are busy. Public safety requires them to react at a moment’s […] Read more
7 Ways to Market Tech to Non-Tech People by RedFlash Group February 8, 2023 Insights Not every public safety agency will embrace every new technology. And it can be difficult to market new technology to those who either don’t understand it or simply prefer a traditional approach to the job. But it’s up to you, dear marketing comrades, to show public safety professionals how to turn technology advances into an […] Read more
Money Matters: Our Most Popular Posts About Budgeting & ROI by Jake Knight January 24, 2023 Insights If money is on your mind, you’re definitely not alone. When asked about their number-one challenge in 2022, 30% of B2B marketers surveyed byHubspot said “measuring the ROI of marketing activities.” Interestingly, that didn’t make the top list of challenges for marketers looking ahead to 2023, but “ROI” snuck its way into a number of […] Read more