08

Apr 2019

Smart-Safe-Connected Communities: Is Your Organization Part of This Movement?

Businesses have often taken leading roles in bringing about change that benefits communities across the country and around the world. Working hand-in-hand with government agencies, companies have provided insights into technologies and operations that have improved lives and fostered development. So, how can business leaders serving public safety build on these activities and remain an […]

Read More

31

Jan 2019

The 5 questions every leader serving public safety must answer

At the RedFlash Group, we think a lot about purpose. Maybe it’s because our clients are literally changing the face of public safety. With technology that improves the safety and effectiveness of first responders. With solutions that make citizens and communities safer and healthier. Game-changing ideas that actually SAVE LIVES. These leaders and organizations do […]

Read More

27

Nov 2018

The Balance of Strategic and Tactical Marketing

In the busy world of marketing, it can be tempting to push projects forward to keep “doing something.” Sometimes we need to take a step back to assess why we’re working on the tasks at hand and how they align with the broader goals of the organization. What’s helped the RedFlash Group prioritize work for our clients and ourselves […]

Read More

28

Aug 2018

Supercharge Your Conference Investment

It’s a common lament among companies and organizations serving healthcare and public safety: there are too many conferences and tradeshows. Despite that refrain, they eagerly participate in those countless events as sponsors, exhibitors and attendees. Yet some organizations consistently have better experiences at events, coming away with more leads, sales, contacts and insights. Why? At […]

Read More

29

May 2018

What Your Brand Name Tells Your Customers

The RedFlash team was recently presented with an interesting opportunity: We were asked to help name a major global brand being launched by one of our healthcare clients. The stakes were especially high because the client had already invested a lot of money and effort in finding a name, yet had been unsuccessful in building […]

Read More

27

Feb 2018

How to Tell Your Story So People Will Listen

Recently, a consulting client came to us with a question: Why weren’t they getting leads from the webinars they kept conducting? The webinars were led by a knowledgeable and articulate product manager who did a great job of explaining the product. The product manager clearly identified the product’s benefits and gave plenty of reasons why […]

Read More

28

Nov 2017

Why Trust Matters So Much

When public safety professionals look to your brand, what do they expect? Over the years, we’ve had the opportunity to study the key brand attributes public safety professionals value most when deciding which companies they want to do business with. What’s #1? Here’s a hint: it’s not innovation. It’s not the quality of your product, […]

Read More