INSIGHTS

Measure ROI to Improve Marketing Results

More than 40% of the senior marketing managers who took our recent survey said their current marketing budget was bigger than the previous year’s. (They’re either good, lucky or both!) Most of our respondents, though, weren’t so fortunate. Nearly one-quarter reported a dip in budget, and 8% of respondents saw

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If you’re a leader of an organization serving the public safety industry, this is for you. If you want to make an even bigger difference for your colleagues and customers, well, this is for you, too!