INSIGHTS

Using Referrals to Drive Sales

In our recent survey marketing leaders told us that conferences and trade shows are their most effective marketing and sales tactic, but customer referrals matter a lot, too. If you follow our content, you know that we constantly stress the importance of building relationships. So when we recently put out

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7 Truths About Working with Public Safety Media and Associations

Do you want to harness the power of public safety associations and media to help your organization? Understand how to garner free press and powerful sponsorships with strong ROI? Well, I’m going to lift the curtain in this “tell all” and show you how to work with our industry’s media and associations—and what not to do.

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If you’re a leader of an organization serving the public safety industry, this is for you. If you want to make an even bigger difference for your colleagues and customers, well, this is for you, too!