Most organizations spend the bulk of their marketing budget chasing new leads. We’ve seen it many times with our clients and other organizations in public safety: They focus so much on new business prospects that they stop putting in the time and energy on their current customers. It’s easy to
More than 40% of the senior marketing managers who took our recent survey said their current marketing budget was bigger than the previous year’s.
In our recent survey marketing leaders told us that conferences and trade shows are their most effective marketing and sales tactic, but customer referrals
Don’t make leads and sales your only measures of success. When we asked marketing leaders at organizations serving public safety what their biggest marketing
In the graphic above you can see what our survey respondents said when we asked them how they stay up-to-date on changes in public
If you’re a leader of an organization serving the public safety industry, this is for you. If you want to make an even bigger difference for your colleagues and customers, well, this is for you, too!