We’ve all been there. You work for months on a marketing campaign, only to deploy it a resounding chorus of crickets. Zero response. Or maybe you’ve crafted an email that you hope will gain you new business, only to be met with radio silence. The cruelest part of making a misstep in your communications is that you often don’t know when you’ve said or written something that put off a customer or stakeholder.
Do you want to harness the power of public safety associations and media to help your organization? Understand how to garner free press and powerful sponsorships with strong ROI? Well, I’m going to lift the curtain in this “tell all” and show you how to work with our industry’s media and associations—and what not to do.
It’s easy in tough economies to want to bypass strategy and go straight to tactics. That’s a sure-fire way to waste money. It’s vital to have a comprehensive marketing plan in place so you don’t waste effort on 1) going in the wrong direction and 2) spending on marketing tactics that are not complementary or additive to overall goals.
How will you supercharge your marketing in 2021? Selling an idea, product or service has common fundamentals. It’s not easy in normal times to cut through the everyday noise to position your organization. With the background of the pandemic and limited in-person conferences, how do you market yourself and make your mission stand out this year?