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    How to Dial in Your Marketing Budget for Public Safety

    by Jake Knight   August 3, 2020   Insights, Leadership, Strategy

    Hockey legend Wayne Gretzky once said: “Skate to where the puck is going, not to where it has been.”   It’s an adage that inspires forward thinking in the sports world, but also resonates with the leadership topic of marketing budgets. Think of the proverbial puck as your company’s bottom line. If you rely on […]

    5 Strategies for Becoming a Thought Leader

    by Jeff Berend   July 29, 2020   Insights, Thought Leadership

    These days, we hear the terms “thought leader” and “thought leadership” a lot. Most people like the idea of becoming one, and would like to know how to become a thought leader (or at least how to be seen as one). Why? Because credibility is the calling card needed to lead and persuade—especially in the important business of public safety.

    Strategy Before Tactics: 4 Crucial Benefits of a Communication Plan

    by Rebecca Vogel   July 23, 2020   Communication Strategy, Insights

    You know marketing your organization matters. You know measuring the results of your marketing matters. But do you feel confident that those marketing efforts are driven by a larger strategy? That what you say and how you say it are messages that consistently convey why your organization exists and what it does?

    Beyond ‘These Uncertain Times’

    by Keith Griffiths   June 29, 2020   Crisis Communication, Insights

    We are experiencing no ordinary crisis. Between the pandemic, recession and social upheaval, this will likely be a defining moment for several generations, with consequences for our way of life we may not be able to fully recognize for years.

    Selling to Public Safety

    by Jeff Berend   November 26, 2019   Branding, Insights, Positioning, Strategy

    There are a lot of things you need to have in place to be successful in selling to public safety, but here are the three things we at the RedFlash Group know are constants.