RESOURCES

What’s in a name? As it turns out, a lot.

It conveys who you are and what you want to accomplish, and forges a connection with your audience.

So when you’re brainstorming the name of your new public safety product, service, or event, you have some critical thinking to do. (Especially if you want to branch out from using acronyms that we in public safety so often fall back on.)

Not sure where to start? Use our How to Hold a Naming Brainstorm worksheet to guide your team in finding the best solution and even have fun along the way.